Project Overview
YUM! brands fast food giant KFC needed a large catering bag to keep their orders warm and organized during a delivery.
Specs:
Thermal lining interior, polyester exterior with detachable shoulder strap, clear PVC screen, velcro handles, and two velcro side pouches for storage.
Challenge
Yum Brands giant KFC needed a stylish, branded catering bag for their delivery services. The bag needed to be large, have a number of different pockets and compartments, and a clear PVC screen to easily see and remove tickets, receipts, and credit card slips.
Solution
We went with a bright red polyester material to cover the bag, with a foam insert in the bottom of the case for a rigid form. The two side pockets on each side are velcro for easy access, as is the main flap on the top of the bag. The handles also velcro together to prevent the bag from accidentally opening. A removeable shoulder strap for long distance carrying or heavy loads added some customizable functionality to the product. Stitched logos on the sides, front and back of the case added style and branding that really makes the bag pop. Finally, the steam vent holes on the bag prevent food from getting soggy, allowing the orders to be delivered hot and fresh, even when traveling long distances to their destination.
Results
The bag was a hit and is currently being used in KFC restaurants across the U.S.