Project Overview
Fortune 100 Digital Healthcare company Intel Health was able to increase their product’s functionality, protection, and flexibility while magnifying their brand marketing efforts using Tetrafab custom case solutions.
Specs:
EVA shell 600D polyester case with lycra interior, custom molded rubber logo on front and custom rubber zipper pull with logo.
Challenge
Tetrafab was approached by Intel Health, a manufacturer of a mobile device for people with reading based learning disabilities such as dyslexia and blindness, with a unique idea. They assigned the project to a design house to deliver a case that provided protection, access and functionality to this ultra-mobile pc. This project initially looked impossible due to the large number of openings required on the case, making it unfeasible to produce using normal manufacturing processes. Their Marketing department also desired something small and aesthetically pleasing that displays their corporate logo in multiple ways.
Solution
In keeping with the desired vision, our team designed a custom thermo-formed case manufactured with new technically advanced equipment to achieve their goals. This allowed us to meet very strict tolerances while giving the finished product an aesthetically cleaner look. We also conceived a strategy for utilizing a combination of a living hinge and magnets and self-centering lid for ease of use by people with vision impairments. A sample was then manufactured to show the quality and attention to detail that Tetrafab is known for in the industry. To help their marketing efforts, we were able to include an embossed company logo on the bottom of the case. Tetrafab also initiated using both a custom zipper pull and molded rubber trademark on the front and top of the case respectively.
Results
The custom formed foam case designed by Tetrafab was able to provide the required protection and accessibility functions. By thinking outside the box, Tetrafab was able to develop equipment and expertise for laser cutting that solved the design and manufacturing issues inherent with the case. The end-user was able to easily use all of the features of the ultra mobile PC while it was still effectively encased. It allowed them to enhance their independence, as it gave them more flexibility and freedom by reading the printed material aloud. The customer was also able to more effectively market their brand through the use of the three unique marketing applications. By working with Tetrafab, they were able to dramatically improve their product line’s overall effectiveness.